Coldwell Banker Sea Coast Tools
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    CONGRATS ON YOUR LISTING!

    Read on for the tools, services, tactics and more to serve your seller at the highest level & leverage this listing to Get More Listings! 

    Your step-By-Step Listing Plan

    Professional Photography

    Sea Coast's Photography Department is a dedicated in-house team of professionals who support our agents and their clients by producing professional media.

    • Photos
    • Drone Photos and Video
    • 3D Tours
    • Walkthrough Videos
    • Floorplans and Measuring
    • Twilight Photos
    • Virtual Staging
    • Unique URLs
    • Community Photos
    • 24-48 hour turn around time


    Learn More about Sea Coast Photography

    Book Your Shoot Online

    View Pricing Info

    Write a Great Description

    Your property description tells the story of the home beyond what photos can show. Make sure to highlight the selling points of the home--what are the parts you would be excited to show a buyer? What are the experiential features of the property? What makes it unique? Don't forget to proofread and make sure your verbiage complies with Fair Housing laws!


    Need some help? Check out Sea Coast Instants for Property Descriptions and more! 

    Input to MLS

    See your Managing Broker to learn about how new listings are managed at your office. 

    Yard Sign

    Complimentary yard signs are available at your office--ask your Managing Broker or Support Specialist where they are stored at your location. 

    Open House

    CLICK HERE TO SUBMIT AN OPEN HOUSE


    • Deadline to submit is 12pm on the Wednesday preceding the event.
    • The Open House will be posted in the MLS, syndicated to all home-search sites that recognize that information, posted on Social Media, promoted via paid advertisement, and a graphic will be sent to all-users at Sea Coast. 
    • Generate an Open House flyer or social media graphic with Sea Coast Instants! 
    • Sea Coast splits the cost of directional signs so you pay only $5 each, ledgered to you. 
    • You can access an Open House Sign In Page in Client BAY, it is branded to you, even if it is not your listing, and the sign-ins come to your CRM as leads!  Click here for a tutorial 


    Just Listed Postcards

    • Click Here to go to Xpressdocs

    Click Here for a Just-Listed Postcard Tutorial (5.5 mins)

    •  Xpressdocs pulls your property photos and details from the MLS into templates--have them printed and mailed to a radius around the listed home in just a few clicks!  
    • Use the same process to send out Just Sold postcards when the property closes!


    • Why Just Listed Postcards? They provide immediate exposure to the marketplace around your listing, they show the community not only that their neighbor has listed their home for sale, but that they chose YOU to represent them, they show the quality of your marketing, they increase your name recognition, they provide tangible evidence of your process, and they are a great way to generate MORE LISTINGS! 


    • PSSST... do you want postcards to go out on your behalf for EVERY LISTING? We have a set-and-forget program that will take care of this for you moving forward, all you have to do is opt in, and set up your profile one time. Email Marketing@seacoastrealty.com for more info! 

    FlYers & Graphics

    Click here to visit Sea Cost Instants!


    We’ve harnessed the power of AI and automation to create essential marketing materials faster & easier than ever before! Simply fill out a brief form & instantly receive your flyer or social media graphic for Just Listed, Just Sold, Price Adjustment, or Open House! 


    Need Help with Sea Coast Instants? Email Help@SeaCoastRealty.com 

    Seller Communication

     Sea Coast Seller Web Advantage emails Sellers reports on a set schedule, breaking down home’s current competition and the number of online views their home has received on the Sea Coast domain. 

    Seller Web Advantage Tutorial (2 mins)

    List Trac  provides online activity reporting for your listings including views, leads, shares, and favorites captured from major portals, broker sites, and MLS systems while keeping sellers informed with a weekly agent-branded report showing how their property is performing online. 

    ListTrac Tutorial (3 mins)

    Virtual Tour

    • Did you know a virtual tour  is waiting for you in Social BAY?
    • Branded and unbranded videos are available to download or post to social media! 


    Intro to Social BAY: Start here with a few things you need to know before you dive in (2.5 mins)

    Social BAY Part 1: Listings & Listing Automation (14.5 mins)

    Digital Advertising

    Is social media advertising in your property marketing plan? Social ads are fantastic for showing your seller you're working hard for them, and for promoting yourself as a listing expert in your market. 


    If you have a Facebook Business Page, use Social BAY! 

    Intro to Social BAY: Start here with a few things you need to know before you dive in (2:41)

    Social BAY Part 1: Listings & Listing Automation (14:28)


    Don't have a Facebook Business Page? Use Boost! 

    • Click on the Boost Tile at MyCBDesk.com
    • Scroll down and you should see categories for your Active Listings, Open Houses, and Price Reduced Listings. Find the listing you want to work with and click Create Listing Ad 
    • Click here to learn how to create a listing ad in Boost. 

    Target Your Marketing

    Whether you're running digital ads or considering placement in publications, it is important to understand the demographics of your prospective buyer as well as where they are most likely to come from. 


    With nSkope Buyer Locator,  predictive analytics and machine learning combine with Big Data to identify likely buyers, outline area demographic details, and illustrate income, owner/renter populations and more. Click here for a tutorial. 

    Zillow Showcase

    $250 Per Listing

    Showcase listings sell for 2% more 

    and are 10% more likely to go pending in the first 14 days!

    Win more listings, boost impressions, & attract more buyers with an elevated listing experience--stunning media, wider exposure, and proven results! 

    CLICK HERE for more information and assets to help you promote this program to your  Sphere and Sellers. 

    AUTOMATIC Listing posts!

    Social BAY offers the most advanced social media marketing in real estate. With automatic

    listing posts, curated & localized content, and the ability to run ads to promote listings, generate leads, and promote your personal brand with just a few clicks, Social BAY keeps agents top of mind and ahead of the curve.

    Intro to Social BAY: Start here with a few things you need to know before you dive in (2:41)

    Social BAY Part 1: Listings & Listing Automation (14:28)


    Your Social Media

    If you have an active Facebook Business Page, that is a great place to promote your listing in many ways. 

    But make sure you're not posting just listings--your Page should be a healthy mix of content, including 80% NONPROMOTIONAL content about the real estate market, the area, homeowner tips, and YOU! 


    To learn more about automating your content check out  

    Social BAY Part 2: Content Automation, Platforms & More (12 min) 


    Listing Power Pack

    Social & Web Promotions

    Social & Web Promotions

    Social & Web Promotions

     

    Intro to Social BAY: Start here with a few things you need to know before you dive in (2:41)

    Social BAY Part 1: Listings & Listing Automation (14:28)

    Social BAY Part 2: Content Automation, Platforms & More (12:06)

    Social BAY Part 3: Lead Generation, Landing Pages & Guides (14:22) 


    Postcards/Brochures

    Social & Web Promotions

    Social & Web Promotions

    Xpressdocs Training Session

    Content On Demand

    Social & Web Promotions

    Target Your Marketing

     We’ve harnessed the power of AI and automation to create essential marketing materials faster & easier than ever before! Simply fill out a brief form & instantly receive the following in your Email inbox from Sea Coast Instants! 

    • Agent Bio
    • Email Signature
    • Property Flyer  
    • Social Media Graphic  
    • Listing Description

    Target Your Marketing

    Social & Web Promotions

    Target Your Marketing

    Learn About Buyer Locator (3.5 mins)


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